PROPERTY BRANDING IN TODAY’S DIGITAL WORLD
Introduction The challenge of property branding in today’s digital world is to create a powerful sense of place, to achieve a compelling emotional connection with the public by imparting an engaging vision of the vibrant community that will one day exist where there is now just a vacant lot or a building site – a […]
HOW IS AUGMENTED REALITY USED IN PROPERTY MARKETING?
Introduction Augmented reality, or AR, has been hugely successful in the gaming industry since 2016. Since then, various other industries, such as real estate, retail, healthcare, science and education have implemented it in powerful ways. In this blog post we will look at the benefits of augmented reality and how it is used in property […]
PG BISON 1.618 EDUCATION INITIATIVE: Fifteen years on …
It’s been 15 years since ThinkLab Group’s founder Corné won the PG Bison 1.618 Education Initiative award (1.618 competition), an initiative that is now in its 27th year and was created to recognise the future interior and industrial designers, architects and key decision makers in the South African design industry. They wrote an interesting article […]
COMMERCIAL INTERIOR DESIGN AWARDS 2019
Commercial Interior Design Awards 2019 We’re all in a spin this month – quite literally, as we showcase one of our award-winning 360° images at the Commercial Interior Design Awards 2019 produced for client Perkins & Will. The Dubai Perkins & Will team picked up Interior Design of the Year trophy as part of the Commercial […]
WHAT IS AUGMENTED REALITY?
Introduction Augmented reality enhances our experience of the real world by overlaying computer generated content onto it. Whereas VR creates an entire virtual world in which we are immersed, AR keeps us in the real world, but superimposes the computer generated content, seamlessly merging the real and virtual worlds. Thus, for example, when you point […]
TALKING ABOUT WORLD RECORD PAPER AIRPLANES
As a business that is continuously visualizing unbuilt architecture, we use the latest 3D technology that is the next generation on from physical model building, so its always enticing to see inside the world of makers and what they produce using traditional techniques in the interconnecting realms of design, science and engineering. The “Paper Airplane […]
HOW IS VIRTUAL REALITY USED IN PROPERTY MARKETING?
Introduction Virtual reality is completely transforming the real estate and property development businesses. In this blog post we will see how and why this is happening and discuss five ways in which its implementation is of great advantage to both property buyers, tenants, and property marketing agencies. Virtual reality has changed the way that prospective […]
WHAT IS VIRTUAL REALITY?
Virtual Reality provides an immersive experience of architecture that is of immense value in presentation, marketing as well as design analysis. Developers as well as architects and designers need to engage with this technology in order to stay at the cutting edge of their respective fields. In this post, we will define virtual reality and […]
HOW TO CHOOSE AN ARCHITECTURAL VISUALISATION COMPANY
We have already discussed the factors that can help you decide if you would benefit from using an architectural visualisation company in our previous blog post which you can review by clicking on the link – Do I need a 3D visualisation company? Choosing the right architectural visualisation company is vitally important to the success […]
DO I NEED A 3D VISUALISATION COMPANY?
This is an important question for any architect or property developer to ask. Architectural visualisation has become a dominant factor in property marketing. It is also an indispensable design tool for architects and interior designers. In this blog post we will be looking at what your specific needs are and what the benefits of using […]
