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Architectural Visualisation

According to an article in Forbes, there is overwhelming evidence in support of visual communication being key to a more powerful marketing plan. Incorporating video and images into your messaging makes your brand more appealing, more memorable and more likely to engage your target audience. That’s where architectural visualization comes in…

​Photo-realistic images are generated by a computer using three-dimensional modelling software. These renderings are usually created for architectural presentations, property marketing and design analysis purposes. 3D renderings usually consist of three main types – interior, exterior, and aerial images, or CGI’s.

benefits

  • CGI's enable a greater understanding of the environment within which a piece of unbuilt architecture is situated, thus engaging your prospect or client in the sales process.
  • This powerful platform for storytelling through the medium of CGI’s allows you to set yourself apart in today’s highly competitive world of real estate development.
  • See the whole picture. Make an impression last by harnessing the power of architectural visualisation.

Popular features

  • Marketing CGi's
  • Planning CGi's
  • 360° Panoramic CGi's

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Branding

Today’s consumer has an increasing desire for authenticity and brand connection. It’s not surprising that property developers employ bespoke marketing and branding strategies when launching new property developments. Our tailored strategies are used to target potential buyers, using the most effective touch points across digital and social media platforms to sell living spaces. We focus on building brand strategies that nurture leads and ultimately lead to sales. 

Benefits

  • Creating unique selling propositions for greater differentiation
  • Developing marketing collateral to assist sales teams
  • Developing cost effective Social Media campaigns
  • Build brand credibilty for the developer
  • Digital data capturing and lead generation

Popular features include

  • Corporate identity & brand building
  • Lead generating and data capturing website
  • Lead generating social media campaigns
  • Marketing and sales collateral

Recent research show the hidden powers of the five senses. Below is a summary of how our five sensors process information.

83%

Sight

11%

Hearing

3.5%

Smell

1.5%

Touch

1%

Taste

Our services will ensure you stay focused on what matters most when creating your next property marketing campaign.
*Source: Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr. Erica Keeps

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Film

Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years.* Film has become the most engaging medium in today’s digital world. It is an ideal tool to showcase your project or development. ThinkLab uses both animation and film creatively directed to produce compelling material that will leave your client wanting more! You never get a second chance to make a first impression. Make it count.

*Data taken from Kleiner Perkins internet trends report 2018

Benefits

  • The allure of a fly through animation or film helps to portray accurately the location and lifestyle that a new development offers.
  • Film provides the property developer with a vital platform through which he is able to capture the immediate attention of the potential buyer, resulting in an increase in off plan sales.
  • Increase your sales in less time whilst ensuring your buyers or clients are getting the full picture by using film.

Popular features include

  • Launch event animations and films
  • Company or development promotional films
  • Construction update films
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Virtual reality

Virtual reality is a three-dimensional, computer-generated environment which can be actively explored and interacted with by its user. Let your client suspend their belief and accept it as a real environment, as they are immersed in this virtual world.

You can view architectural virtual reality experiences using the ThinkVR app. Download the our app below to see for yourself.

Read about how VR can be used as part of your property marketing campaign.

Benefits

  • A growing number of architects and interior designers are finding the use of experiential material essential in bringing their projects to life, making VR a vital tool in the design process.
  • Since VR is an immediate immersive experience capturing the feeling of space that you want to sell, property developers are using this disruptive technology to engage fully with a buyer as part of their sales and marketing strategy of a new development.
  • Including VR as part of a holistic approach to your property marketing campaign ensures your prospective buyers and clients are getting the complete picture, every time. And that sells…

Popular features include

  • Bespoke VR/Touch property sales app
  • Realtime VR experiences
  • Immersive experience in sales office
vr-service-image
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We love making other people’s lives easier whilst we create, so welcome, you have chosen the right bunch to help you on your architectural marketing journey.

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  • South Park, The CoLab, 7th Floor, Black River Park, Fir Street, Observatory, 7925, Cape town
  • +27 (0) 21 205 1116
  • hello@thinklabgroup.com

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VR beginner's guide

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Harbour Arch case study

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