Where Innovation Meets Imagination.

Get to Know Thinklab, Your Partner in Architectural Excellence and Proptech.

With a legacy of transforming visions into extraordinary realities, Thinklab combines art,
technology, and purpose to create immersive realities that unite
communities, businesses, and society.

Our Vision

Founded in 2009, ThinkLab has transformed architectural visualisation with a fresh approach that sells spaces. We combine innovative architectural solutions, 3D rendering, and architectural storytelling to create high-fidelity CGi’s and immersive virtual worlds solution. Our vision is to blend science, technology, and art, driven by collaboration and consumer behaviour insights. The result: immersive realities that matter – bring environments to life, engaging and uniting businesses and society.

Our Team

Collaboration and multidisciplinary skills are at the heart of ThinkLab’s philosophy. Our team’s insights and industry knowledge ensure the success of projects across the globe. We work with Property Developers, Architects, and marketing agencies to tell each project’s unique story. ThinkLab’s commitment to quality, communication, and tailored solutions reflects in our relationships with clients, making us a trusted partner in delivering your next project.

Our Approach

ThinkLab embraces a futurist mindset, breaking through traditional industry practices with art, technology and innovation. We provide the tools to meet the demands of today’s digital consumers, offering virtual worlds, 360 imagery, building animation, and 3D visualisation. Our fascination with buyer psychology drives our creative work, adding invaluable insights to our clients and shaping our approach to commercial real estate visualisation, residential building visualisation, and interactive architectural experiences.

A Selection Of Our Clients

London

Robins Hill, Heath Lane,
Crondall, Surrey,
UK

Cape Town

First Floor, Kildare Centre,
Kildare Road,
Newlands

Dubai

5th Floor, The Onyx Tower 1,
511, The Greens,
Dubai

FAQ'S

Web 3.0 Glossary

Definition The metaverse is the next evolution of the internet where people can live through experiences rather than just browse. People will be able to work, play, shop and socialise like they do in the real world. Users can interact with virtual worlds using technologies such as AR, VR, AI, social media and digital currency.  Web 3.0 platform technologies are driving the possibility of broad metaverse creations.

Application The metaverse is not a single place envisioned by one company but many that are dreamt and built by individuals, communities, companies, and industries. It offers the opportunities for these creators to make worlds that drive a particular set of goals.  The best metaverses will allow creators full control of the experience.

​Definition A virtual world is a simulated representation of spacious environments within which avatars can interact with each other and the objects found in that world.  Often there is a storytelling element to these worlds providing players with a purpose to satisfy their curiosity and achieve rewards. These worlds can range from abstract art creations to photo realistic representations of the real or fictional worlds and spaces.

Application Although borne out of gaming, virtual worlds can be applied in any industry.  Tourism, Education, Automotive, Real Estate, Sports to name a few.  It provides a way to engage with audiences that do not need to be physically present.

Definition A digital twin is a real-time digital representation of a real-world physical entity or system. It is a mirror of a unique object, process, organisation, person, or other abstraction. 

Application With digital twins you can observe and simulate the real-world environment to better understand its behaviour and operations.  Smart Cities worldwide are adopting digital twins to better plan the future and respond to issues as they arise in the real-world.

Objectives & Rewards – ThinkLab designs story-driven, immersive 3D journeys that include data-driven objectives and rewards. Perfect for growing a young and loyal fanbase or testing one product against another.

Multiplayer – Create high levels of excitement through multiplayer games with leaderboards and prizes that can be experienced on virtual reality platforms, gaming consoles, desktop PCs or mobile devices.

Episodic 3D Experiences – Environment scenes effectively become a canvas for layering in changes to meet your marketing objectives. This means that one environment can be used again and again with different versions to meet different goals. These are the kinds of things you can do with events:

  • Define the play modes people can choose from
  • Place new objects into the environment (including interactive objects)
  • Host and share events with others who have the right access and content in their players


Interactive Objects and Products –
Super realistic and interactive brand creation including environments, products and objects. ThinkLab creates realistic 3D assets using their highly skilled team and the latest technology.

Weather (Sky, Wind, Rain, Fog, Snow) – Video production is simple. ThinkLab’s virtual environments can be styled right down to the time of year, the weather on a particular day and the time of day.

Real Time User Analytics – Tracking analytics that include valuable engagement behaviour. Every user session and interaction is instantly captured. Set key objectives to learn more about your fan base or customer while they explore your worlds.

Gamification – By using gaming technology ThinkLab has a unique and proven way to cut through the clutter and deliver industry-leading results. Gamification is a proven methodology that delivers up to eight times more engagement. Higher brand recall increases the likelihood to purchase.

Custom Avatars – All it takes is a selfie and ThinkLab’s cloud-based platform can generate a fully 3D, realistic, and animated digital human. 

Shop – The shop brings together artists and creators on a single platform to create and trade digital assets. The THINKLAB shop includes web integrations and a token wallet that supports the blockchain protocol.

Spatial Sound – Highly engaging directional sound to enhance your story-driven interactive brand experience.

IGA (In game advertising) – Programmatic ads, dynamic, static and advergames.

Monetize your Metaverse and 3D experiences by including ‘in-game advertising.’ ThinkLab’s platform introduces native, creative, and dynamically-updated ads into your immersive experiences.

 

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“We’ve partnered with over 200 architects and property developers worldwide, turning their visions into reality. Let ThinkLab be the catalyst for your success. To sell the dream we have to create the dream. Let’s create something extraordinary together.”
Corné von Bratt, ThinkLab

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