ARCHITECTURAL VISUALISATION AND THE METAVERSE DISCUSSION
You would not be alone if you had never heard of the word Metaverse especially if your core business is not architectural visualisation or the future of the internet. For us, bringing the unbuilt environment to life through digital innovation that is both realistic and interactive is a constant discussion. So what is a Metaverse? […]
REAL TIME IS HERE AND THIS IS WHY YOU NEED IT
If placing humans into isolation is a disaster, then technology is the hero that has saved the day. From every sphere of life, people are more comfortable with tech than ever before. Digitisation has become an ever-expanding invitation for civilisation to think about changing the ordinary. For us, that is the exciting business of seeing […]
PROPERTY MARKETING EXPERTS RELIEVED AT UPWARD RESURGENCE
If there is one certainty regarding the nature of the property market, we can count on the fact that it is cyclical. Even under the unusual circumstances of the past 12 months, positive sentiment, underpinned by a resurge in momentum, is on the upward spike. From a ThinkLab perspective, new project and property marketing requests […]
WHY CGI ART CANNOT BE DEVOID OF INSIGHT
Property marketing insight starts with one key ingredient – collaboration. In a world where virtual engagement to market and sell property is a firm reality, tech excellence and quality CGI art that is devoid of key insights into both the buyer persona, as well as the modus operandi of sales teams can derail even the […]
HOW EMPTY SPACES AND MEANWHILE PLACES ARE DICTATING OUR FUTURE SPACES
In a giant pot of speculation, research and human behaviour, conversations regarding the future of the built and unbuilt environment abound, and expert viewpoints about future spaces are varied. To some, the future of workplaces seems questionable, and yet across London, some of the city’s largest projects are under construction. According to a recent survey […]
YOUR VIRTUAL SALES CENTRE CHECKLIST
Perhaps you saw the online sales utopia as a ‘nice to have’, but have realised that in our pandemic-shifted society, that the urgent creation of virtual sales centres, has moved swiftly to the top of the to-do list. Transforming your sales process and modernising your pitches to provide immediate buyer gratification and emotional connection with […]
BRANDING IN TODAY’S DIGITAL WORLD
Introduction The challenge of branding in today’s digital world is to create a powerful sense of place and to achieve a compelling emotional connection with the consumer. In this post we will present the important elements of branding, with each element being discussed in some detail, using examples where needed. Four important elements in Branding: Brand […]
POSITIVE STEPS FOR THE FUTURE OF PROPERTY DEVELOPMENT
As property development survives within a world that is forever changing, the industry has had to find new ways to exist with the recent Coronavirus pandemic. The way we are all currently living and working differs vastly from this time last year. However, the property development industry’s appetite has remained extremely positive and its main […]
WHAT IS THE FUTURE OF PROPERTY AFTER COVID-19?
Life after this corona virus pandemic will not return to the same as it was before. We are at a junction of a new world emerging. The prevailing view is that despite the scale of one of the most unprecedented declines since the end of World War II, humanity will recover, but the world will […]
MANDRUP WHALE WATCHING FACILITY FOLLOWS NATURE’S DESIGN
The Danish architect Dorte Mandrup has recently shown the world beautiful visuals by the CGI studio MIR, of The Whale, a new whale watching facility “that will resemble a giant rock outcrop within the Arctic Circle on the northern coast of Norway”. (Ref Dezeen) Here at ThinkLab in Cape Town, we are privileged to live right beside […]
