Residential & Commercial Mixed-use
Downtown, Cape Town, South Africa
Architect & Interior Design
Brand identity, Social Media, Website, Print & Digital Brochure, Film, Marketing Collateral, Hoardings & Interior Sales Branding
One of the most recognisable high-rise buildings on the Cape Town skyline launched 11 floors of beautifully designed Scandinavian and Mid-Century Modernist urban living spaces in May 2019. 171 Apartments featuring world-class amenities comprising studios, one and two bedrooms with harbour, mountain and city views, where residents will have 24/7 access to Cape Town’s Downtown.
Inspired by the distinctive architectural shapes in the façade of this iconic skyscraper. Selling a bold, edgy and cool lifestyle.
This unique development required an equally unique brand expression. Vibrant colours were selected for Social Media impact and greater awareness in a congested and overpriced property market. The marketing focused on attracting younger, first-time buyers with an appetite to own property. It’s a trend that’s disrupting cities across the globe – the smaller, more affordable living space. It’s a modern apartment with all the luxuries buyers expect, in only 70% of the size.
66th eleventh Street
Old Cape Quarter
Robins Hill, Heath Lane,
#3 Sword Dancer Close,
5th Floor, The Onyx Tower 1,
511, The Greens,