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Project Type

Residential Apartments

Location

De Waterkant, Cape Town, South Africa

Client
Tower Property Fund Developers

Architect & Interior Design
dhk

Services
3D Renders, Brand Identity, Advertising, Sales Brochure & Support Marketing Collateral, Hoardings, Floor Plans, Website, CRM Emailers & Sales Office Branding

WAKE UP AND SMELL THE COFFEE. EVERY DAY.

CAPE QUARTER is situated in the heart of trendy De Waterkant, a unique European influenced area in the heart of Cape Town, known for its quaint, historic and colourful semi-detached cottages, cobbled streets, sidewalk cafés, bars & restaurants.

The development

OLD CAPE QUARTER (OCQ) comprises 55 luxury apartments to be developed above a Piazza of existing retail and commercial spaces. THINKLAB was commissioned to create an identity, advertising campaign and architectural renders to attract local and foreign investors to one of the most vibrant and sought after areas of historic Cape Town. OCQ – A vibrant OLD TOWN residential gem.

The identity

A perfect square created from the letters O C Q – a visual link to the existing Piazza, home to European inspired cafés, art galleries and fashion boutiques.

Design direction

The design direction and colour palette took inspiration from the popular café culture, creating the feeling of being inside a vibrant coffee shop – the aroma of freshly roasted coffee permeating the air.

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Thinklab Group

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  • South Park, The CoLab, 7th Floor, Black River Park, Fir Street, Observatory, 7925, Cape town
  • +27 (0) 21 205 1116
  • hello@thinklabgroup.com

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