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Project Type
Luxury residence

Location
66 East 11th Street | Greenwich Village | Manhattan | New York

Architect
Isaac-Rae Studio

Interior Designer
Studio Parkington

Estate Agent
Douglas Ellimen Real Estate

Services
Film, interior and exterior CGI’s, bespoke VR app

Modern luxury with views of the Big Apple

Step into a serene space that speaks instantly of peace in a city that never sleeps.

The location

66 East 11th Street, Greenwich Village is an area steeped in modern culture and history, making it a location that is hard to beat. Some of the defining moments in 20th century American cultural history played themselves out in this characterful Greenwich Village neighbourhood, with a veritable pantheon of supreme American cultural icons shaping that history right here – from Jackson Pollock and the New York School of Action Painters to Bob Dylan and Jimi Hendrix, who called this neighbourhood home and wrote rock history here on their way to immortal fame. The great Welsh poet Dylan Thomas spent his last days here (in the pubs down the road), inspiring Bob Dylan, who lived nearby, to adopt his name.

The project brief

ThinkLab was commissioned to create visual marketing material to be used by the real estate agents of the Manhattan area in the sale of this newly renovated prestigious penthouse apartment. Working closely with the interior designer, architectural visualisations immediately assisted translate their vision of this impressive space, complete with a roof terrace overlooking the New York skyline.

An animated film portrays a perfect blend of natural light and movement as the viewer is taken on a tour throughout the apartment’s airy spaces. The property app offered an additional sales resource for prospective buyers to experience the space.

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